Starz in their Eyes By: Marlene Morris Towns

Jun 30, 2010
Starz in Their Eyes By: Marlene Morris Towns, Professor USC Marshall A few months ago I attended the Paley Center for Media’s InsideMedia ..

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Strategic Planning Made Simple — part 2

May 05, 2010
BY STEVE BORNSTEIN Part 2 of our look at Strategic Planning Made Simple will focus on the next three elements: Situation Analysis, Key Result Are ..

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Strategic Planning Made Simple — part 1

Apr 15, 2010
BY STEVE BORNSTEIN It’s easy to decide what you’re going to do. The hard thing is deciding what you’re not going to do &m ..

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Anonymous commented on 22-Apr-2010 07:23 AM
Thanks for the clarity Steve very helpful

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No More Facebook for You!

Mar 19, 2010
BY STUART MCFAUL In RUI's branding course, I talk about social media and its impact on the future of communications and customer relations. You c ..

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Thinking about another distribution system: the Smart Grid

Feb 10, 2010
BY DR. STEVEN SHEPARD I’ve just read a fascinating article about one of the Obama administration’s top issues: the Smart  ..

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Jim commented on 16-Feb-2010 10:54 PM
This is a welcome change that is drastically needed after years of infrastructure neglect. This is exactly the kind of investment in this country's future that we need for business to stay competitive in the global marketplace. Jim

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Make things happen

Feb 05, 2010
BY STEVE BORNSTEIN “Success is 10 percent inspiration and 90 percent perspiration.” —Thomas Alva Edison Th ..

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Jessica Hill commented on 17-Feb-2010 03:07 PM
This reminds me of Abraham Maslow and his thoughts on business and management. His theories on life have always resonated with me. A holistic approach to taking on any task, not only thinking about how to solve an immediate issue at hand, but looking at the bigger picture and building a foundation for success in that way. The way I feel best managed and have successfully empowered teams is when we think beyond today's fire-drill and remember overall strategy and objectives. This allows perspective on prioritizing daily activities and puts ownership and trust in the individual's hands. No one likes to feel like an automaton. Maslow says it best, himself. An excerpt from Maslow on Management... * Self-actualization-the freedom to effectuate one's own ideas, try things out, make decisions, and make mistakes * Synergy-what is beneficial for the individual is beneficial for everyone; individual success should not occur at the expense of others; align organizational goals with personal goals * Enlightened management policy-assume that all your people have the impulse to achieve; everyone prefers to be a prime mover rather than a passive helper; everyone wants to feel important, needed, useful, successful, and proud; there is no dominance-subordination hierarchy. At least that's what I strive to achieve as a manager and not forget in the heat of battle.

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